AIDA model

From CNM Wiki
Revision as of 17:34, 4 January 2019 by Gary (talk | contribs) (Related coursework)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

AIDA model (hereinafter, the Model) is a marketing model based on the acronym for "Attention, Interest, Desire, Action".


Related lectures