View source for Above-the-line

[[Above-the-line]] is a term used to depict the use of advertising. The line refers to the commission payable to media agencies as a form of remuneration.

==Definitions==
According to the [[Marketing Communications by Fill (5th edition)]],
:[[Above-the-line]]. A term used to depict the use of advertising. The line refers to the commission payable to media agencies as a form of remuneration.

[[Category: Marketing Management]][[Category: Articles]]