AIDA

AIDA is a hierarchy of effects model, originally used to explain the key stages of personal selling. It stands for awareness, interest, desire and action (a sale) and was used in the 1960s–80s to explain how advertising works. No longer an acceptable interpretation.

Definitions

According to the Marketing Communications by Fill (5th edition),

AIDA. A hierarchy of effects model, originally used to explain the key stages of personal selling. It stands for awareness, interest, desire and action (a sale) and was used in the 1960s–80s to explain how advertising works. No longer an acceptable interpretation.