A la carte

A la carte (originally spelled as à la carte) is the term that is drawn from the hospitality market to indicate each item on a menu having a separate charge. In advertising, à la carte refers to selecting services from a range of different providers.

Definitions

According to the Marketing Communications by Fill (5th edition),

A la carte. Drawn from the hospitality market, the term à la carte refers to each item on a menu having a separate charge. In advertising, à la carte refers to selecting services from a range of different providers.