Advertising-to-sales ratio

Advertising-to-sales ratio is the relationship between an organization's sales and the amount it spends on advertising, expressed as a percentage. This can then be compared with the average A/S ratio for the industry.

Definitions

According to the Marketing Communications by Fill (5th edition),

Advertising-to-sales ratio. The relationship between an organization's sales and the amount it spends on advertising, expressed as a percentage. This can then be compared with the average A/S ratio for the industry.