Affiliate marketing

Affiliate marketing is refers to a network of independent web sites that act as a 'sales force' to direct interested parties to a seller's site, in return for a commission on any revenue that results from a sale.

Definitions

According to the Marketing Communications by Fill (5th edition),

Affiliate marketing. Refers to a network of independent web sites that act as a 'sales force' to direct interested parties to a seller's site, in return for a commission on any revenue that results from a sale.