Associative network memory model

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Associative network memory model is a conceptual representation that views memory as consisting of a set of nodes and interconnecting links where nodes represent stored information or concepts and links represent the strength of association between this information or concepts.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Associative network memory model. A conceptual representation that views memory as consisting of a set of nodes and interconnecting links where nodes represent stored information or concepts and links represent the strength of association between this information or concepts.
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