Attitudes

Attitudes is are predispositions, shaped through experience, through which people respond in an anticipated way to an object or situation. Attitudes consist of three components: cognitive, affective and conative. They are learned through past experiences and serve as a link between thoughts and behaviour.

Definitions

According to the Marketing Communications by Fill (5th edition),

Attitudes. Are predispositions, shaped through experience, through which people respond in an anticipated way to an object or situation. Attitudes consist of three components: cognitive, affective and conative. They are learned through past experiences and serve as a link between thoughts and behaviour.