Banner ad

Banner ad is a graphic image used on web sites to advertise a product or service. Typically these measure 468 pixels wide and 60 pixels tall (i.e. 468 × 60).

Definitions

According to the Marketing Communications by Fill (5th edition),

Banner ad. A graphic image used on web sites to advertise a product or service. Typically these measure 468 pixels wide and 60 pixels tall (i.e. 468 × 60).