Boston Consulting Group Matrix

Boston Consulting Group Matrix (BCG Matrix) is a four quadrant, strategic planning analytical tool that places an organization's various divisions as circles in a display (similar to the ie Matrix) based on two key dimensions: 1) relative market share position and 2) industry growth rate. The diagram's four quadrants (Stars, Question Marks, Cash Cows, Dogs) each have different strategy implications.

Definition

According to the Strategic Management by David and David (15th edition),

Boston Consulting Group Matrix (BCG Matrix). A four quadrant, strategic planning analytical tool that places an organization's various divisions as circles in a display (similar to the ie Matrix) based on two key dimensions: 1) relative market share position and 2) industry growth rate. The diagram's four quadrants (Stars, Question Marks, Cash Cows, Dogs) each have different strategy implications.