Boutiques

Boutiques is comparatively small firms that provide a limited range of specialist or niche services, often at premium prices. An advertising boutique may offer either creative work or research services, but not both.

Definitions

According to the Marketing Communications by Fill (5th edition),

Boutiques. Comparatively small firms that provide a limited range of specialist or niche services, often at premium prices. An advertising boutique may offer either creative work or research services, but not both.