Cash cows

Cash cows is products with high relative market shares in low-growth markets. See also Portfolio Matrix.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Cash cows. Products with high relative market shares in low-growth markets. See also Portfolio Matrix.

According to the Strategic Management by David and David (15th edition),

Cash cows. A quadrant in the BCG Matrix for divisions that have a high relative market share position but compete in a low-growth industry; they generate cash in excess of their needs, they are often milked, this is the lower left quadrant.