Change implementation model
Change implementation model (hereinafter, the Model) is .
Step Objective Suggested actions 1 Sense of urgency
- Consider possible change agents and resisting forces.
- Create a compelling reason for why change is needed.
- Communicate the reason to the entire enterprise or potential change agents.
2 Coalition
- Form a coalition with enough power to lead the change.
3 Vision
- Using the created coalition, formulate a new vision to direct change and strategies for achieving the vision.
4 Official announcement
- Make the vision official.
- Communicate both the vision and, possibly, its reasoning and achieving strategies.
- Enlist a volunteer army.
5 Coalition empowerment
- Empower others to act on the vision by removing barriers to change and encouraging risk taking and creative problem solving.
6 First results
- Plan for, create, and reward short-term "wins: that move the enterprise toward the new vision.
7 Meeting challenges
- Consolidate improvements.
- Reassess changes.
- Make necessary adjustments in the new programs.
- Sustain acceleration.
8 Change institutionalization
- Reinforce the changes by demonstrating the relationship between new behaviors and enterprise success.
