Communication objectives

Communication objectives is goals used to gauge the success of a communication campaign in terms of non-related sales factors. Often these include levels of awareness, perception, comprehension/knowledge, attitudes and overall degree of preference for a brand.

Definitions

According to the Marketing Communications by Fill (5th edition),

Communication objectives. Goals used to gauge the success of a communication campaign in terms of non-related sales factors. Often these include levels of awareness, perception, comprehension/knowledge, attitudes and overall degree of preference for a brand.