Communication value

Communication value is the extent to which individuals perceive an organization's communication to be of significance to them. There are four key elements that constitute communication value: the content, presentation, location and timing.

Definitions

According to the Marketing Communications by Fill (5th edition),

Communication value. The extent to which individuals perceive an organization's communication to be of significance to them. There are four key elements that constitute communication value: the content, presentation, location and timing.