Competitive Advantage

From CNM Wiki
Jump to: navigation, search

Competitive Advantage is a state whereby a business unit's successful strategies cannot be easily duplicated by its competitors.

Definition

According to the Strategic Management by Parnell (4th edition),

Competitive Advantage. A state whereby a business unit's successful strategies cannot be easily duplicated by its competitors.
Retrieved from "https://pravka.bskol.com/w/index.php?title=Competitive_Advantage&oldid=52820"