Competitive Intelligence

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Competitive Intelligence (CI) is a systematic and ethical process for gathering and analyzing information about the competition's activities and general business trends to further a business's own goals (SCIP website, scip.org).

Definition

According to the Strategic Management by David and David (15th edition),

Competitive Intelligence (CI). A systematic and ethical process for gathering and analyzing information about the competition's activities and general business trends to further a business's own goals (SCIP website, scip.org).
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