Competitive Position (CP

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Competitive Position (CP) is one of four dimensions/axes of the SPACE Matrix; determines an organization's competitiveness, using such factors as market share, product quality, product life cycle, customer loyalty, capacity utilization, technological know-how and control over suppliers and distributors.

Definition

According to the Strategic Management by David and David (15th edition),

Competitive Position (CP). One of four dimensions/axes of the SPACE Matrix; determines an organization's competitiveness, using such factors as market share, product quality, product life cycle, customer loyalty, capacity utilization, technological know-how and control over suppliers and distributors.
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