Competitive intelligence

Competitive intelligence is the process of gathering, analyzing, and disseminating information on the competitive environment obtained through sales force input, on-line database searching, published sources, personal interviews, and so on.

Definitions

According to Product Manager's Handbook by Gorchels (2nd edition),

Competitive intelligence. The process of gathering, analyzing, and disseminating information on the competitive environment obtained through sales force input, on-line database searching, published sources, personal interviews, and so on.