Concept

Concept is an abstract idea or a vision; a general notion. In philosophy and psychology, a mental model of something. When being shortened from a concept vehicle and similar grammatical constructions, an experimental model produced in order to test the viability of new design features and to use in public relations.

Related concepts

Idea (from Greek idein meaning to see). A thought or suggestion as to a possible course of action, as well as the aim or purpose of that course.
Vision (from Latin videre meaning to see; sometimes, referred as a big idea). The capacity or state of being capable to see a new product concept or a new way of living or doing business, or an experience of seeing someone or something in a dream or hopeful thinking. When implemented, a vision could lead to disruptive innovation. In enterprise administration, a vision can also refer to a long-term strategy for attaining a goal or goals and be expressed in the vision statement.
Scenario. (1) An idea of what the future can possibly be; (2) An idea for a possible series of actions or tasks that respond to an event. Each scenario is an instance of a use case.