Concern for survival, growth, and profitability

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Concern for survival, growth, and profitability is a component of the mission statement; does the firm strive to survive, grow, and (if for-profit) be profitable?

Definition

According to the Strategic Management by David and David (15th edition),

Concern for survival, growth, and profitability. A component of the mission statement; does the firm strive to survive, grow, and (if for-profit) be profitable?

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