Conservative quadrant

Conservative quadrant is in a SPACE Matrix analysis, when the firm's directional vector points in the upper left quadrant it suggests that the firm should pursue conservative strategies such as market penetration.

Definition

According to the Strategic Management by David and David (15th edition),

Conservative quadrant. In a SPACE Matrix analysis, when the firm's directional vector points in the upper left quadrant it suggests that the firm should pursue conservative strategies such as market penetration.