Continuous development
Continuous development (hereinafter, the Approach) is an iterative approach to new product development in which the developers strive to achieve some working prototype as fast as possible and, further, undertake short-term sprints to produce some increments to that prototype.
The Approach relies on another approach, CI/CD, which combines continuous integration and continuous delivery. Both approaches allow for DevOps, in which a work product is tested as it is developed and it is developed based on continuous testing.