Coupons

Coupons is are a sales promotion technique. Free vouchers or certificates are distributed entitling consumers to a price reduction on a particular product. The value of the reduction or discount is set and the coupon must be presented at purchase.

Definitions

According to the Marketing Communications by Fill (5th edition),

Coupons. Are a sales promotion technique. Free vouchers or certificates are distributed entitling consumers to a price reduction on a particular product. The value of the reduction or discount is set and the coupon must be presented at purchase.