Credentials presentation

Credentials presentation is part of the process of selecting an adverting agency. Clients visit each of the short-listed agency candidates to evaluate the degree to which the agency fits the client's expectations and requirements. CRM see customer relationship management.

Definitions

According to the Marketing Communications by Fill (5th edition),

Credentials presentation. Part of the process of selecting an adverting agency. Clients visit each of the short-listed agency candidates to evaluate the degree to which the agency fits the client's expectations and requirements. CRM see customer relationship management.