Customer visit program

Customer visit program is a method of qualitative marketing research whereby product managers visit customers as part of a team with the sole purpose of collecting market information (such as ideas for new products).

Definitions

According to Product Manager's Handbook by Gorchels (2nd edition),

Customer visit program. A method of qualitative marketing research whereby product managers visit customers as part of a team with the sole purpose of collecting market information (such as ideas for new products).