Decoding

Decoding is retranslating a sender's message

Definition

According to Management by Robbins and Coulter (14th edition),

Decoding. Retranslating a sender's message

According to the Marketing Communications by Fill (5th edition),

Decoding. The process of transforming and interpreting a message into thought. Receivers unpack the various components of a message, and start to make sense of it and give it meaning.