Direct response advertising

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Direct response advertising is advertisements that contain mechanisms such as telephone numbers, web site addresses, email and snail mail addresses. These are designed to encourage viewers to respond immediately to the ads. Most commonly used on television as DRTV.

Definitions

According to the Marketing Communications by Fill (5th edition),

Direct response advertising. Advertisements that contain mechanisms such as telephone numbers, web site addresses, email and snail mail addresses. These are designed to encourage viewers to respond immediately to the ads. Most commonly used on television as DRTV.
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