Distributor brands

Distributor brands (own-label brands) is brands developed by the wholesalers, distributors, dealers and retailers who make up the distribution channel. Sometimes referred to as own-label brands.

Definitions

According to the Marketing Communications by Fill (5th edition),

Distributor brands (own-label brands). Brands developed by the wholesalers, distributors, dealers and retailers who make up the distribution channel. Sometimes referred to as own-label brands.