Dogs
Dogs is products with low relative market shares in low-growth markets. See also Portfolio matrix.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Dogs. Products with low relative market shares in low-growth markets. See also Portfolio matrix.
According to the Strategic Management by David and David (15th edition),
- Dogs. A quadrant in the BCG Matrix for divisions that have a low relative market share position and compete in a low-growth industry, this is the lower right quadrant.