Downward communication
Downward communication is Communication that flows downward from managers to employees.
Definition
According to Management by Robbins and Coulter (14th edition),
- Downward communication. Communication that flows downward from managers to employees.
According to the HRBoK Guide,
- Downward communication. Flow of information from superiors to subordinates. Information that is conveyed by upper management to lower-level employees in the organization.