Emergent school

Emergent school is considers strategy to develop incrementally, step-by-step, as organizations learn, sometimes through simple actions of trial and error. The core belief is that strategy is comprised of a stream of organizational activities that are continuously being formulated, implemented, tested, evaluated and updated.

Definitions

According to the Marketing Communications by Fill (5th edition),

Emergent school. Considers strategy to develop incrementally, step-by-step, as organizations learn, sometimes through simple actions of trial and error. The core belief is that strategy is comprised of a stream of organizational activities that are continuously being formulated, implemented, tested, evaluated and updated.