Flanker brands

Flanker brands are products created to reach a new market segment without altering the positioning of the main brand. For example, a new product or brand might be created for a low-priced segment of the market rather than reducing the price of the core product.

Definitions

According to Product Manager's Handbook by Gorchels (2nd edition),

Flanker brands. Products created to reach a new market segment without altering the positioning of the main brand. For example, a new product or brand might be created for a low-priced segment of the market rather than reducing the price of the core product.