Focus–Low-Cost–Differentiation Strategy

Focus–Low-Cost–Differentiation Strategy is a generic business unit strategy in which a smaller business produces highly differentiated products or services for the specialized needs of a select group of customers while keeping its costs low.

Definition

According to the Strategic Management by Parnell (4th edition), Focus–Low-Cost–Differentiation Strategy. A generic business unit strategy in which a smaller business produces highly differentiated products or services for the specialized needs of a select group of customers while keeping its costs low.