Focus strategy

Focus strategy is occurs when the organization focuses on a specific niche (or segment) of the market place and develops competitive advantage by offering products especially developed for that niche (or segment) See also Generic strategies.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Focus strategy. Occurs when the organization focuses on a specific niche (or segment) of the market place and develops competitive advantage by offering products especially developed for that niche (or segment) See also Generic strategies.