Forecasting
Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Forecasting. The art of anticipating what buyers are likely to do under a given set of conditions.
According to the HRBoK Guide,
- Forecasting. A planning tool that helps with future decisions. Analyzing the probability of future outcomes to help lessen uncertainty.