Full-service agency

Full-service agency is typically an advertising agency that offers the full range of services that a client requires in order to advertise its products and services. Increasingly, full service implies the provision of other of marketing communication activities, such as public relations, sales promotion, direct marketing and Internet marketing.

Definitions

According to the Marketing Communications by Fill (5th edition),

Full-service agency. Typically an advertising agency that offers the full range of services that a client requires in order to advertise its products and services. Increasingly, full service implies the provision of other of marketing communication activities, such as public relations, sales promotion, direct marketing and Internet marketing.