Functions of marketing

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Functions of marketing is the basic activities performed by marketing managers, including (1) customer analysis, (2) selling products/services, (3) product and service planning, (4) pricing, (5) distribution, (6) marketing research, and (7) opportunity analysis.

Definition

According to the Strategic Management by David and David (15th edition),

Functions of marketing. The basic activities performed by marketing managers, including (1) customer analysis, (2) selling products/services, (3) product and service planning, (4) pricing, (5) distribution, (6) marketing research, and (7) opportunity analysis.
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