Generics
Generics refer to unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Generics. Unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches.
