Glocalization

Glocalization is a strong local and global presence. Characteristic of a company that "thinks globally, but acts locally"; when a company has a strong presence both in its own country and around the world.

Definition

According to the HRBoK Guide,

Glocalization. A strong local and global presence. Characteristic of a company that "thinks globally, but acts locally"; when a company has a strong presence both in its own country and around the world.