Growth strategy

Growth strategy is a corporate strategy that's used when an organization wants to expand the number of markets served or products offered, either through its current business(es) or through new business(es). The Ansoff Matrix can be used to define the Strategy.

Definition

According to Management by Robbins and Coulter (14th edition),

Growth strategy. A corporate strategy that's used when an organization wants to expand the number of markets served or products offered, either through its current business(es) or through new business(es).