Heterogeneous

Heterogeneous refer to characteristic of services that means that for many companies, no two services are exactly the same. For example, an advertising company would not develop the same advertising campaign for two different clients.

Definition

According to Managing Quality by Foster (6th edition),

Heterogeneous. A characteristic of services that means that for many companies, no two services are exactly the same. For example, an advertising company would not develop the same advertising campaign for two different clients.