Hybrid direct brands

Hybrid direct brands is a type of direct marketing brand which has its roots in traditional distribution channels, which may well continue to be a route to market, used in parallel to the direct route.

Definitions

According to the Marketing Communications by Fill (5th edition),

Hybrid direct brands. A type of direct marketing brand which has its roots in traditional distribution channels, which may well continue to be a route to market, used in parallel to the direct route.