Integrated marketing communications
(Redirected from IMC)
Integrated marketing communications (also known by its acronym, IMC; hereinafter, IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Integrated marketing communications (IMC). A concept of marketing communications planning that recognizes the added value of a comprehensive plan.
According to the Marketing Communications by Fill (5th edition),
- Integrated marketing communications (IMC). A term used to explain the processes concerned with the consistent development and coordinated delivery of company's messages with its target audiences.