Individualism
Individualism is a national culture attribute that describes the degree to which people prefer to act as individuals rather than as members of groups.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Individualism. A national culture attribute that describes the degree to which people prefer to act as individuals rather than as members of groups.
According to the HRBoK Guide,
- Individualism. Self-reliant, personal independence. Cultural belief that the individual is the most important part of society; one of Hofstede's cultural dimensions, the opposite of collectivism.