Inside-out

Inside-out is a term used to refer to the process whereby some managers first design strategies for the product and treat the market/audience as a secondary consideration. Can apply to a variety of marketing (including communication) activities. See outside-in.

Definitions

According to the Marketing Communications by Fill (5th edition),

Inside-out. A term used to refer to the process whereby some managers first design strategies for the product and treat the market/audience as a secondary consideration. Can apply to a variety of marketing (including communication) activities. See outside-in.