Internal marketing
Internal marketing is an element of holistic marketing; the task of hiring, training, and motivating able employees who want to serve customers well.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Internal marketing. An element of holistic marketing; the task of hiring, training, and motivating able employees who want to serve customers well.
According to the Marketing Communications by Fill (5th edition),
- Internal marketing. The application of marketing concepts and principles within an organization. Normally targeted at employees with a view to encouraging them to support and endorse the organization's strategy, goals and brands.