Internal strengths

Internal strengths is an organization's controllable activities that are performed especially well, such as in areas that include finance, marketing, management, accounting, MIS, across a firm's products/regions/stores/facilities.

Definition

According to the Strategic Management by David and David (15th edition),

Internal strengths. An organization's controllable activities that are performed especially well, such as in areas that include finance, marketing, management, accounting, MIS, across a firm's products/regions/stores/facilities.