Launch control plan

Launch control plan is the identification of activities to be performed as part of new product commercialization, as well as the recognition of "red flags" to look for during the process.

Definitions

According to Product Manager's Handbook by Gorchels (2nd edition),

Launch control plan. The identification of activities to be performed as part of new product commercialization, as well as the recognition of "red flags" to look for during the process.