Linear model of communication

Linear model of communication is the fundamental expression about how mass communication works. The model identifies various components that make up the communication process: source, encoding, signal, decoding, receiver, feedback and noise.

Definitions

According to the Marketing Communications by Fill (5th edition),

Linear model of communication. The fundamental expression about how mass communication works. The model identifies various components that make up the communication process: source, encoding, signal, decoding, receiver, feedback and noise.